What does the author criticize about the marketing strategies of fast food companies?

The marketing strategies of fast food companies are often criticized for their aggressive targeting of children. This approach raises ethical concerns as children are more impressionable and may not have the maturity to understand marketing tactics aimed at them. Companies often utilize vibrant colors, mascots, and character-based promotions to capture the attention and preferences of younger audiences. By focusing their marketing efforts on children, these companies effectively create brand loyalty at an early age, leading to lifelong eating habits that may not prioritize healthy choices. This strategy is viewed as problematic, especially in an era where childhood obesity and health issues linked to diet are significant concerns.